Anti-speeding advertising campaigns

 
For years, road safety authorities in Ireland and UK have attempted to use "shock" tactics in advertising campaigns against speeding and drink-driving, displaying graphic images of destruction and painful injury. In the new age of digital special effects and reality TV though, people have become desensitised to these types of visuals. I reckon the Aussies have cracked it though, particularly when it comes (as these campaigns often do) to targeting the young male demographic.