I admit it: I'm "officially" a fan of McDonalds.
Their food tastes good, I understand their employees are treated well, I applaud that they do a lot of charitable sponsorship and get involved in communities. Sure they've shot themselves in the foot a few times but name me another company so much in the public eye that hasn't done so at some stage.
They're also easy targets given that they serve up fried, highly calorific food, especially in America where obesity is a problem (but is clearly increasing elsewhere). Take that "Super Size Me" movie, for example. Now I haven't seen it but I have read multiple synopses of it. Why did Spurlock choose to publicly pursue McDonalds and apparently only them? What about Burger King, Taco Bell, Pizza Hut, Wendys, KFC, Panda Express and all the rest*? Why not eat on donuts for a month? Or deep fried chicken?
*Here's a quiz of the top selling fast food chains in the US - see how many you can name.
It doesn't take a genius or a Hollywood movie to figure out that constantly eating that sort of food will be detrimental to your health. I don't ever recall McDonalds promoting themselves as everyday food or even regular food. Society has given such these fast food companies this image because we choose to eat there so often. I remember as a child that Maccers was the ultimate once in a blue moon treat. But there was a time a few years ago when I was consistently working long hours in Berlin - I had to pass both a McDonalds and Burger King going home when changing trains, so inevitably grabbed a couple of cheeseburgers. Of course I had my rationale and justifications (read: excuses) but it still comes back to choice.
Back to my original theme. I like McDonalds, I do. This will sound like an odd thing to say but Maccers has made a "positive contribution" in my life and I'm happy to admit it.
Ireland, pre-Euro conversion, so late '90s. Maccers ran a promo offering two cheeseburgers for a pound. A friend and I would go in, one of us would sit down while the other went to order: "6 (sometimes 8!) cheeseburgers and a large coke please." Yes, we shared the coke but you miss the point which was for staff to think all that food was for one person. Inevitably they'd stare at us quizzically like you'd grown a giant McNugget as a second head, said curious stare turning to daggers once they realised they'd been cleaned out of cheeseburgers for a while with lots of other customers ordering them.
Is breá liom é.
Germany, just a few years ago, the €1 cheeseburger. Coming home late (see story above) I'd grab one or two at the station and have them gobbled before my connecting U-bahn arrived... quick, convenient, cheap, no washing up and no food wastage which inevitably comes with cooking for one.
Ich liebe es.
Australia, 2009. You gotta give them props, Maccers do cater to local environments. Ice cream cone for 30c, anyone? And that's Australian money too, remember. The only thing bad about this particular promo is the resulting queue on a hot day! Next, like in the US, they offer free and open Wi-Fi to customers - obviously there are limits, e.g. 50MB bandwidth per session, but that's ample for a quick surf and email check and should you exceed that you just re-connect and go again. Finally though, and this is the clincher. Walking "home" in Sydney after dinner (in a restaurant!) with a visiting friend - we'd skipped dessert as she wanted cheesecake but none was on offer - and McCafé to the rescue! Not one, not two, but three varieties on offer ready to take away. Brownie (or rather cheesecake) points for yours truly and yes we did try all of them!
I'm lovin' it.